Veikkaus Exhibition Stand | K-Team Päivät

For Veikkaus, I designed and led the production of an eye-catching exhibition stand for K-Team Päivät, inspired by the company's Eurojackpot marketing campaign. The objective was to transform the campaign into an immersive physical experience that would strengthen brand visibility and attract visitors within a busy exhibition environment.

The stand featured a bold, colourful, and playful design that reflected the excitement of the Eurojackpot brand. A key attraction was an AI-powered photo experience, allowing visitors to step into the world of Eurojackpot through personalized, interactive images. The activation generated significant interest and became one of the stand's most engaging features, encouraging visitors to stop, participate, and share the experience.

My role covered the entire project lifecycle, including concept development, visual design, project management, client collaboration, supplier coordination, and production leadership. I led client meetings, presented creative ideas, managed the visual production from concept to installation, and ensured the final stand delivered a seamless and memorable brand experience.

The result was a distinctive exhibition stand that successfully captured attention, strengthened Veikkaus' brand presence, and created an engaging experience for visitors throughout the event.

“The overall design and execution of the K-Team Päivät exhibition stand were first-class. Even when the brief had to be changed at short notice due to circumstances on our side, the collaboration worked excellently, as it has in the past. Everything was delivered as planned and on schedule.”– Client